Woman with blue jeans and a pink long sleeve shirt from Outline Clothing

Designer Clothing Brands Available at Outline Clothing

Welcome to Outline Clothing

Outline Clothing is a boutique clothing shop and online store that curates beautiful clothes from the most desirable fashion brands. Our collection is understated simplicity with an air of elegance.

Directed by local business woman Sarah Mallinson, all of her brands have been chosen for the quality of fabrics and design along with practicality and wearability.

Sarah took over the business in 2022 and the entire retail space has had a transformation including new paint to new merchandising stands. 

Sarah has also brought in a new collection of clothing that beautifully reflects her style. 

Her gorgeous shop is located on the main street in the village of Geraldine South Canterbury. But if you can’t get here, we have just released a stunning online shop - www.outlineclothing.co.nz where you can make all your purchases from wherever in the country you are. Our website is a true online shopping destination. 

For an understanding of the brand we stock at Outline Clothing please read on:

365 Days

A Melbourne-based fashion label, 365 Days is beloved for its chic designs which can easily be dressed up or down depending on the occasion. Always stylish and feminine, 365 Days clothing is made for the lifestyle of the modern woman. For affordable women's clothing that will suit almost any occasion, look no further. From stunning printed skirts to cosy coats, chic shirts, gorgeous dresses, and more, this local label has you covered.

Among the Brave

Designed in New Zealand with you in mind. Our garments are made with love and heart in a small ethical factory in China. Based out of our Auckland office, we are a tight knit group of fashion-loving women passionate about making clothes that make women feel amazing, inside and out.


Has been around since 2011, and the Sydney brand’s first Melbourne store is on High Street, Armadale.Assembly is built on relaxed tees; shirts; jersey pants; linen skirts and shorts; and denim, all offered at an accessible price range.The brand takes a less-is-more approach, offering functional garments customers can get a lot of wear out of.


Considered feminine and functional, the New Zealand brand BLAK has been creating timeless pieces for women for over a decade. Four sub brands in one; BLAK BASICS, LOVE, LUXE and the popular BRIDESMAIDS range. Synonymous with simplicity, understated confidence & beauty these are clothes made by a woman, for women.

Dark Hampton

It's a power of three; personality, colour and style that defines Dark Hampton scarves. The power of three also aptly describes the creators of the company Amie, Kate and Amanda. Three close friends who had a desire to create a business that truly reflected each of their own professional capabilities, personalities and interests. Plus these girls wanted to have fun and work for themselves. It's impossible not to be in the same room with them and not get caught up in their infectious humour and belly laughs. It hardly looks like work.


Founded in 2004 ELK is an Australian independent family owned business. Supporting employment, ethical production and sustainable design across the world. We are committed to transparency in our business and supply chain. Our focus is to work with suppliers who share our goal for better products and a better business for a healthier planet.

EST 1971 

At EST1971 we create effortless style essentials for everyday life that can be worn all year round and stand the test of time. Our range of Women's Sweatshirts, Tops, Dresses and T-shirts have been designed with a unique signature details and bespoke colours that are timeless all year round.


Is on trend, feminine and effortless. Each collection embodies stylish and flattering silhouettes using lush fabrics, beautiful finishes, natural fibres & exclusive prints. Esmaeé is for every girl and everything on her social calendar, she wants to feel confident and modern, which is why we have designed each of our pieces to be worn and loved forever.


Humidity caters for a variety of ages, body shapes, climates, and seasons- designed for the young and young at heart.  We are a lifestyle brand – about all of you and your lifestyles. We fit test, tweak, and adjust our designs to flatter even the bits you don’t think are flattering. We can all look amazing with the right fit and styling. Our garments are designed to make you feel and look your very best every day and on holiday, year in year out!

Italian Star

Italian Star are designed and made in Italy with a focus on trans-seasonal pieces. Italian Star have a wonderful selection of jeans and pants that feel fabulous to wear. Outline Clothing are a proud official stockist.

Ivy and Jack

From classic everyday staples to perfect party outfits, Ivy + Jack creates stunning pieces you’ll love to wear. Experts at creating beauty with simplicity, Ivy + Jack pieces will be wardrobe favourites you’ll be wearing again and again. Ivy + Jack clothing is designed in New Zealand and always ethically manufactured.

Lemon Tree

We are a women’s fashion and lifestyle brand with a modern laidback sense of style, an easy-going attitude, and a positive outlook on life. Lemon Tree Design was founded in 2013 by Sue O’Kane, a 3rd generation designer from Newcastle, England. Sue has an immense background in fashion from constructing garments in her parent’s factory, designing, and educating students of New Castle College to then working for well-known fashion brands such as Laura Ashley and Ted Baker.

Lollys Laundry

Lollys Laundry is understated luxury that everyone can afford. The philosophy is to create a brand where the quality and price are woven together, resulting in strong collections that let you style your look up or down, depending on whether you are into classic romanticism or the tough rock chick look.Lollys Laundry is produced from the best fabrics, in materials that can be used again and again.

Mink Pink

Established in 2005, MINKPINK is designed in Sydney and loved around the world. We embrace doing things a little bit differently and create joyful clothes for making memories in; for the big milestones and the in-between moments alike. 

NLJ - New London Jeans

Fit and function are why women love New London. No longer are we just catering for our consumer’s denim needs but her whole pant wardrobe & beyond!


Is an independent New Zealand made women's fashion label based in Mount Maunganui, New Zealand. NYNE combine their classic foundation pieces with seasonal designs that combine to create the kind of wardrobe where EVERYONE wants to know what you're wearing and where you got it! NYNE mix solid ethics and style seamlessly to produce goodies that are made with love, and which stand the test of time.


was born out of a deep passionate lifelong love of Shirts. Luckily our love of the Shirt and all shirting related products is also adored by you. We are committed to classic, timeless, elegant yet simple silhouettes that flatter all feminine shapes and feel great to wear.


Sills is a New Zealand brand that invites customers to redefine their stylings with modern elegance. Derived from the sophistication of Caroline Sills, Sills is a fashion and lifestyle brand that is known for high-end staple pieces.


SOEK® Sustainable Wooden Fashion eyewear.SOEK® Wooden Sunglasses made from Bamboo, Walnut and White maple sustainable Wood.

Two by Two

Two by Two - Confident, creative, curious and thoughtful.A Two by Two woman is confident, calm and creative. She likes to experiment with different colours and textures while making sure she always looks modern and refined. While style is important to her, so is function, comfort and quality.

White Closet

Is an Australian women's fashion label that design trend driven, design-led clothing for the modern woman, incorporating runway inspired capsules ranging from knit to occasion wear. White Closet hone in on femininity and create quality women's dresses, tops, pant and more.

Zoe Kratzmann

Australian designer Zoe Kratzmann is modern, elevated collections, imbued with a sense of understated luxury. The style is effortless and refined. The designs are inclusive and flattering garments with luxurious and natural fabrics. 

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